Schema markup helps search engines to understand your content and better represent in search results.

Why schema markup is important?

Schema markup powers rich snippets, which often have higher clickthrough rates than ‘regular’ search results. That means more traffic to your site.

However, the primary function of the markup is to help search engines better understand your content.

Schema Markup Search Result

Where Are Schema Markups Used For?

Schema markup helps your website rank better for all kinds of content types.

There is data markup for a ton of different types of data, including:

Article

Book

Product

Course

Event

LocalBusiness

Person

Service

SoftwareApplication

FAQPage

HowTo

Episode

Movie

Place

JobPosting

Automate schema markup without writing a single line of code

How is Schema Markup Implementation Easy with uSchema?

This is the most common and beginner-friendly way to deploy schema markup. But due to the number of different CMS and plugins, it can also be the most confusing one.

There’s no CMS or plugin that does all the work for you. If you require a more advanced schema markup, you’ll inevitably have to combine the available options. That can also involve adjusting your themes and templates, or injecting the code on a page directly or via GTM.

Let’s look at how to implement Basic and Advanced schema types using uSchema WordPress SEO plugin.

How Schema Markup Effect Search Result

Without Schema Markup

With Schema Markup

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